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Football Betting at William Hill
Here at William Hill, you'll find pre-game and in-play football odds on every football competition you could wish to watch.
The biggest games in the best leagues and tournaments come with an incredible choice of football markets. But you can also bet on all the latest football action from around the world, from Australia to Zambia and everywhere in between.
Premier League Betting
The Premier League is one of the most watched and most exciting competitions in the world, and we've here got all the latest Premier League Odds for it.
Before a ball is kicked, you can bet on the outright Premier League Winner Odds, the Top Goalscorer Odds, and another outright markets such as Top 4 Odds and Relegation Odds. And once the season starts, there are over 200 Premier League betting markets to choose from in every game. The new campaign begins in August 2023 and ends in May 2024.
The English Premier League was founded in 1992, with the first season won by Manchester United. The Red Devils hold the record for most titles won to date, with 13 in the Premier League era and 20 top-flight titles in total. Manchester City are the most recent winners in 2023 and have now been champions in five of the last six seasons.
Alan Shearer is the all-time record goalscorer in the Premier League with 260 goals, with Harry Kane and Wayne Rooney the only others to have passed 200 goals in the competition.
The Golden Boot award for each season's top-scorer was most recently won by Man City's Erling Haaland, who netted a remarkable 36 goals in his debut season, with Tottenham's Son Heung-Min and Liverpool's Mohamed Salah sharing the award in the 2021/22 season.
Champions League Betting
The Champions League is Europe's premier knockout competition, featuring the biggest clubs in the continent in a multi-stage tournament for glory. After the qualifying rounds, 32 teams enter at the group stage with 16 teams proceeding to the two-legged knockouts to make up over 100 games of high-quality, high-stakes, high-drama football.
At William Hill we have pre-tournament odds under the Champions League betting , plus a host of other odds throughout the tournament from group winners to top goalscorers.
Our traders also have options for the Europa League, Europa Conference League, European Super Cup and the FIFA Club World Cup: whatever cup competition you're looking for, William Hill have a market for it.
The Champions League was formerly known as the European Cup, and preliminary rounds for the 2023/24 season start in June. The group stages begin in September 2023 and run until December, with the last 16 teams playing out the knockout stages from February 2024. The final, which will next be held at London's Wembley Stadium, is in June 2024.
Real Madrid are the most successful team in the history of the Champions League, with 14 titles in all after their win in 2022. The most successful English team is Liverpool, who have won it six times, most recently in 2019. Manchester City are the current champions after lifting the title for the first time in Istanbul on 10th June 2023, completing their historic treble. Cristiano Ronaldo is the competition's all-time top-scorer with 140 goals in 183 appearances for Manchester United, Real Madrid and Juventus.
Bet on other Football Leagues
Will Napoli defend their superb title win in Italy's Serie A? Are Barcelona starting a new reign in Spain? Who will make a charge from the Championship and into the Premier League?
find here more of our top football league markets:
FA Cup Final
The showpiece event of the English football season, the FA Cup final is one of the oldest and most-watched cup competitions on the planet. The FA Cup started in 1871 and features over 600 teams trying to make it down to the final 124 at the first-round stage, on the road to a Wembley final.
The FA Cup is the only competition in the country where non-league minnows can end up going against some of the biggest and best clubs in the world. We offer a huge range of FA Cup betting markets from the first round right through to the semi-finals and final at Wembley Stadium.
The FA Cup was won in 2023 by Manchester City, with Arsenal the most successful side in the cup's history with 14 wins. The Gunners' Arsene Wenger holds the record for most wins as manager, with seven, and Ashley Cole's seven titles with Arsenal and Chelsea make him the most decorated player in the competition's rich history.
Qualification for the 2023/24 FA Cup begins as early as August 2023 with the extra preliminary round. The first round proper takes place in November. Premier League and Championship teams enter the competition at the third-round stage in January, with the 2024 final slated for May.
Premier League 2023/24
The 2022/23 Premier League season has drawn to a close – get set for a summer whirlwind of transfer activity, managerial appointments, rising hopes and dreams of glory for 20 teams who'll compete in the 2023/24 Premier League.
As well as individual matches, you can bet on the winner of the 2023/24 season, the Golden Boot winner, relegation, Champions League qualification and lots, lots more.
You'll be able to create your own single-match accas with Build #YourOdds, look out for Epic Odds, and go goal-guessing in our weekly Free or 4 game.
The Premier League kicks off on the weekend of 12th August 2023, with the final round of fixtures scheduled for Sunday, 19th May 2024.
Manchester City are the defending champion but Arsenal, Newcastle, Manchester United and Liverpool all hope to be in the hunt, with Chelsea and Tottenham among the teams hoping to improve under new managers.
At the other end of the table, all three newly-promoted teams survived last season, and the new boys from the Championship in Burnley, Sheffield United and Luton Town will all hope to stave off relegation in 2023/24. One thing's for sure: it's going to be another dramatic season in the best league in the world.
Bet on International Football
Check out international football odds on site or on our app, and head over to news site to discover the latest football news and football betting tips .
From the World Cup betting, Euro odds and Euro pean Championships across the men's and women's game, to the UEFA Nations League, Copa America and more. There's no better place to find the football odds you want than with William Hill.
Football betting markets available at William Hill
We offer some of the most diverse, in-depth betting markets around on football, with something for everyone. You can bet on:
- - Match outcome in 90 minutes
- - Correct score
- - Goalscorer odds – back the first scorer, last scorer or a player to score anytime or a player to score two or more goals
- - Both Teams To Score (BTTS)
- - Number of cards
- - Number of corners
- - Penalties
- - Total number of goals – will there be over or under a set line?
Football accumulators, doubles and trebles
Doubles & Trebles
Fancy two or three teams to win? You can bet on both or all three happening for the chance to get even bigger odds by creating a double or treble.
Accumulators
Accumulators, or "accas", follow the same format as doubles and trebles: all bet selections must win for the bet to come in. The difference is that with an acca you can add four or more selections to your bet slip, with increasing odds for the more picks in your acca.
You can use our Bet calculator to make the best decision.
In-play betting
As well as a huge range of pre-match markets, you can also bet in-play on matches that have already started. Just watched a team go 1-0 down and fancy them to pull off a comeback? You can place a bet as the action unfolds with our massive selection of live betting markets.
Transfer & Manager specials
The beautiful game isn't just about what happens on the field – what takes place off it is arguably just as important.
We've got more than just competition and match betting: you can also bet on transfers and manager markets throughout the season. Got a feeling that your club is about to appoint a big name as boss, or that someone's time at the helm is up? Or that a major transfer deal is about to go down? You can bet on it at William Hill.
What does SW mean in football betting?
SW stands for "score and win". Betting on a SW market means you're simply betting on the match result and that both teams will score in the game. Or, you could choose a player to score and a team to win as part of a wincast.
Want more details on any of our football markets? Our help page has all the information you need.
Football betting guidance
- - Keep it fun: bet responsibly – as soon as it stops being fun, think about taking a step back
- - Don't chase losses: never try and stretch your limits. Betting should be fun, so let's keep it that way.
- - Take a break: sometimes, everyone needs a breather. Taking a break can help keep a sense of balance.
- - Get support, if you need it: don't forget that you can talk to us at any time. Charities like GambleAware can help too.
- - Know your limits: set a budget – this will help you stay in control of what you spend, and keep betting fun.
- - Stay up-to-date with team news: give yourself an edge on the competition by knowing teams' strengths and weaknesses, as well as who's fit and who's injured.
Football offers and promotions
Every day we'll bring you Enhanced Odds. You'll get Epic Odds ahead of big games, plus #YourOdds, Bet Boosts and much more.
- - Epic Odds – prices are boosted on the biggest games for a short period of time
- - Top Price Guarantee
- - Double #YourOdds
- - Enhanced Odds – prices will be boosted on certain markets every day
- - Trending Enhanced Odds
- - #YourOdds – can't find the market you want? Just tweet us with #YourOdds and we'll price up your bet.
- - Bet Boosts – want to give your odds a lift? Hit the Boost button in your betslip.
- - Scratch of the Day – match three symbols and reveal a prize. It's free to play with a new prize to be won every day!
- - Free or 4 – pick six games that you think will have three or four goals. Get them right and win up to £200 in free football bets! Free or 4 is free to play every week.
And don't forget to check out our range of price boosts, free games and offers on our sports betting promotions.